Experienced Senior Designer, specializing in mens and women’s apparel and accessories design. Proven track record of building categories from initial concept to multi million dollar businesses.

Originally from the UK, I studied fashion design with a focus on menswear at University, and after graduating, worked for several high end brands in London and across the UK, including Erdem, Universal Works, Ozwald Boateng on Savile Row and Mosin Ali.

Since 2014 I have been in California, working across a range of woven categories for adult and kids at Gap Inc as a Senior designer, including but not limited to ; woven tops, woven bottoms, swim and accessories. I’m a passionate team leader and love working closely with my team to create trend driven, customer focused product.

I have specialized in building categories from initial concept to multi million dollar franchise and trend driven businesses, honing my skills in being able to identify key items and trends that fit within a brands identity and truly resonate with a customer.

In 2022 I set up my own brand which focuses on DTC apparel and accessories inspired by youth culture, music and lifestyle.